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Specialized Marketing for Events, Exhibitions and Retail

Performance Marketing for Events and Retail

Performance Marketing for Events and Retail

We offer performance marketing tailored for exhibitions, events and retail focused on driving high-intent footfall and measurable ROI. Through data driven targeting, Meta ads, influencer campaigns, and real-time optimisation, we help increase walk-ins, improve stall engagement, and reduce cost per visitor across cities.

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Influencer Marketing

Influencer Marketing

Influencer Marketing We deliver influencer marketing for exhibitions events and retail designed to build pre-event buzz and drive real footfall. By partnering with relevant local and niche creators, we amplify event visibility, attract high-intent audiences, and improve walk-ins, stall engagement, and overall event performance.

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Social Media Strategy

Social Media Strategy

We create social media strategies for exhibitions, events and retail that turn content into consistent footfall. From content planning and creative direction to platform-specific execution, we help build visibility, drive engagement, and support walk-ins, stall interest, and overall event growth across social platforms.

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Event & Brand Growth Consulting

Event & Brand Growth Consulting

We provide strategic consulting for events and brands using the AdSta Footfall Acceleration Framework™. By analysing audience behaviour, market dynamics, and past performance data, we create a clear growth roadmap that drives predictable footfall, improves stall and retail conversions, and ensures measurable ROI across every activation.

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₹36+ Cr Meta Ads managed *

4M+ total walk-ins generated*

3X–7X Campaign ROAS*

150+ major exhibitions managed annually*

FAQ

Event and exhibition marketing is time-bound, location-specific, and urgency-driven. Unlike regular brand marketing, campaigns must generate immediate attention, high recall, and real footfall within a limited window. ADSTA specialises in building short-cycle, high-impact campaigns designed specifically for offline events

Both play different roles.
Meta Ads are excellent for discovery, awareness, and buzz creation, while Google Ads capture high-intent audiences actively searching for events and sales. The best results come from a strategic combination of both, planned according to event timelines and city demographics.

Ideally, marketing should begin 21–30 days before the event. This allows time for pre-buzz, influencer amplification, retargeting, and brand recall. Starting too late often increases costs and reduces overall footfall quality.

Yes — when done correctly. Local and city-specific influencers help build trust, credibility, and excitement. We focus on performance-driven influencer campaigns that support ad efforts rather than random collaborations.

Budgets vary based on city, venue size, duration, and target audience. However, effective event marketing typically requires a planned allocation across Meta Ads, Google Ads, and influencer campaigns. We help clients optimise budgets to maximise walk-ins and ROI rather than overspending blindly.

Yes. We design separate funnels for stall booking leads and visitor footfall, each with its own targeting, messaging, and timeline. This ensures both exhibitors and end-customers are acquired efficiently.

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