India Fashion World (IFW)
From ₹5 Cr to ₹50+ Cr Revenue. 3 Years. Consistently.
Client: India Fashion World
Category: Large-scale Fashion & Lifestyle Exhibitions
Locations: Gurgaon, Delhi NCR, Chandigarh, Amritsar, Jaipur, Lucknow
Duration: 3 years
The Challenge
- • Unpredictable footfall
- • Inconsistent ROAS
- • Weak customer retention
- • No structured funnel for stall-owner acquisition
- • Heavy dependence on last-minute marketing
Our Execution Strategy
- • Built a Footfall Acceleration Framework™ for exhibitions
- • Managed ₹36+ Cr Meta Ad Spend over 3 years
- • Created city-specific audience clusters across North India
- • Developed viral influencer content for each edition
- • Set up a stall-owner acquisition funnel with targeted ads
Impact Delivered
- • 10,000+ shoppers per event (consistent)
- • 1,50,000+ total walk-ins delivered
- • <₹50 cost per visitor during peak seasons
- • 200+ stall owners onboarded
- • ROAS 3X–7X on most campaigns
- • IFW scaled from ₹5 Cr → ₹50 Cr+ annual revenue
- • Became one of North India’s largest 5-star hotel exhibitions
