South India Brand (Influencer-First Growth)
From 0 to 5.2M Reach Through Creator Ecosystem
Client: Confidential South India Brand
Category: Influencer Marketing
Deliverables: Creator Collaboration, Content Strategy, Viral Scripts
The Challenge
- • No influencer network
- • Zero brand recall
- • No structured creator workflow
- • High CPA from previous agencies
Our Execution Strategy
- • Built a full Nano + Micro Creator Funnel
- • Recruited 220+ influencers in 6 months
- • Designed high-conversion video scripts
- • Created a monthly influencer calendar
- • Optimized CPM and reach through smart partnerships
Impact Delivered
- • 5.2M total reach across campaigns
- • 220+ creators activated
- • ₹18 CPM (best-in-class efficiency)
- • Organic search + social traffic increased significantly
- • Brand reputation boost through consistent creator presence
