20-Day Cold Start → Record Stall Bookings & Viral Reach
Client: FIDAA Fashion Exhibition
Category: Premium Fashion Exhibition
Locations: Gurgaon (Sector 44)
The Challenge
- • Zero digital footprint
- • No previous event data
- • Only 20 days to launch marketing
- • Need to attract high-spending women & premium brands
Our Execution Strategy
- • Designed a two-phase marketing system:
Phase 1: Stall-owner acquisition
Phase 2: Footfall generation - • Ran hyper-local Meta campaigns for Gurgaon + South Delhi
- • Built 20+ influencer reels with “wedding + winter” positioning
- • Created high-urgency creatives for stall booking
- • Used Google Discovery + Meta prospecting to get quality leads
Impact Delivered
- • Achieved 40% lower CPL vs industry benchmarks
- • Sold out multiple stall categories
- • Viral reach across premium Gurgaon communities
- • Footfall trajectory predicted to hit 7,000–10,000 shoppers
- • Positioning established: “Gurgaon’s Winter & Wedding Edit”
